Process
Partnership is a process and a commitment: together, we work through every touchpoint to bring your brand’s story to life.
Laying the groundwork
In this phase, we question and establish the reason the brand exists and the product offering. Then we distill it into a visual identity and messaging system that’s designed to communicate.
Building core strengths
To establish a great brand, you need it to be thoughtfully reflected in every touchpoint. Here, we take the brand vision and bring it to life through customer-facing applications.
Creating the launchpad
In this phase, we get the brand ready to meet the world. Not just telling a brand story, but working together to leverage and build an audience, media and a clear message to lead with.
Growing into ourselves
Sometimes we step back in after launch. From major brand campaigns, to product and retail expansions, new verticals and more: we support growth through brand-defining moments.
A design studio should propose brighter futures. Lupa prioritizes self-initiated projects and research initiatives that cultivate new ideas, bridge different ways of thinking, and challenge expectations about the role of design.
